Off Season launches first permanent collection

Off Season, the premium sports-fashion brand co-founded by Kristin Juszczyk and entrepreneur Emma Grede, is entering a new chapter with the launch of its first permanent collection, marking a shift from high-profile licensed collaborations toward establishing a standalone brand identity.

Dubbed “Mainline”, the collection represents the brand’s first core offering and follows a year of rapid growth fueled by partnerships with major sports organizations including the NFL, NBA, WNBA, Team USA and Formula 1, as well as expanded retail distribution through Nordstrom and Revolve.

The collection launches with a campaign featuring co-founder Kristin Juszczyk alongside her husband, San Francisco 49ers fullback Kyle Juszczyk, as well as Kelsey Anderson, Claire Kittle and Tori Moraga. Framed around the concept of a premiere, the campaign positions the collection as the brand’s first true statement of identity.

Off Season was launched in January 2025 as a collaboration between Grede, the National Football League, Kristin Juszczyk and Fanatics. The brand debuted with elevated outerwear collections inspired by NFL fandom, including puffer vests, jackets and coats representing teams such as the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills.

Unlike many fashion startups, Off Season opted not to debut with a traditional seasonal collection. Instead, the brand spent its first year building awareness through limited-edition releases and licensed collaborations, leveraging the growing intersection of sports, fashion and fan culture to generate demand.

The company strengthened its leadership team in April 2025 with the appointment of Victoria Picca as president. Picca joined Off Season from Fanatics, where she served as senior vice president of business affairs, overseeing licensing management and a portfolio of more than 700 licensees worldwide.