Wrangler and LoveShackFancy debut limited-edition denim collection

Wrangler and LoveShackFancy are joining forces for a new limited-edition women’s denim collection that reimagines authentic Western heritage through a whimsical lens.

Launching August 5, the 19-piece capsule collection features updated takes on Wrangler’s classic denim categories, including four signature jean fits offered in various washes and patterns. 

Additional collection highlights include denim bustier tops featuring sculpted seams, exclusive laser prints and bow-shaped zipper details; reimagined denim jackets with embroidered chest flap pockets and printed pocket bags; and dresses and one-pieces that combine utility-inspired silhouettes with feminine touches, including a floral-print overall and a shirt dress.

Rounding-out the collection are vintage-inspired tees and sweatshirts featuring cowgirl graphics, horseshoe motifs and a special logo celebrating the founding years of both brands.

Holly Wheeler, vice president of global marketing at Wrangler, said the collaboration reflects the brand’s continued focus on expanding its women’s business through fashion-forward collections that remain rooted in its heritage.

“This collection is a love letter to summer, written in florals and feminine detail,” said Wheeler. “We took our iconic denim and western heritage and gave it a romantic rewrite—bringing together timeless craftsmanship with a fresh, fashion-forward perspective that resonates with a new generation of women, particularly Gen Z.”

The collection will be available at at both brands’ online stores, and LoveShackFancy retail stores nationwide. Prices will range from $79 to $239.

“This collaboration feels incredibly special because it brings together two iconic brands in a way that feels both nostalgic and new,” said Rebecca Hessel Cohen, founder and creative director of LoveShackFancy. 

“We loved weaving our romantic world into Wrangler’s incredible denim heritage through florals, lace, and feminine details. There is something so magical about a state fair… the lights twinkling overhead, the music in the air, that feeling that the night could go on forever. We wanted to capture that spirit of nostalgia, adventure, and romance in a collection that’s equal parts western charm and LoveShackFancy.”

The Wrangler x LoveShackFancy collaboration follows a busy period of growth for both brands as they continue to expand their lifestyle offering across categories. 

Last month, LoveShackFancy launched a back-to-school collection with Target, further extending its signature romantic aesthetic to a wider audience through accessible fashion and lifestyle products. Meanwhile, Wrangler most recently announced its expansion into eyewear through a new licensing partnership with FGX International, an EssilorLuxottica company.