H&M and Perfect Moment launch après-ski collaboration

H&M has announced a new collaboration with luxury ski and lifestyle brand Perfect Moment.

The partnership introduces a 28-piece après-ski capsule collection launching December 2 in selected stores and online. The line features statement outerwear, performance-inspired separates, knitwear, and winter-ready accessories designed for both the chalet and the city. 

“We’ve loved translating our distinct brand DNA into a perfect Apres-Ski capsule for H&M,” said Jane Gottschalk, creative director and founder of Perfect Moment. “Working with the teams in Stockholm has been a highlight – moments to remember for sure. I can’t wait to see our joint community of Moment Makers now bring it all to life.”

Key pieces include a burgundy faux fur puffer jacket with a hood that hits just above the hips, a black-and-white star-print puffer jacket with a jacquard belt, burgundy leather trousers inspired by classic ski pants, a loop-knit cardigan with striped trims, and a matching burgundy knit set. Accessories add playful luxury with faux-fur moon boots, pom-pom hats, wraparound sunglasses, and an oversized star-print mohair scarf.

The colour palette draws on Perfect Moment’s signature black, white, and silver, accented by burgundy and icy blue. Materials such as faux fur, leather, merino wool, mohair, and cashmere blends balance performance with polish, while details like oversized hoods, jacquard trims, and cinched waists blend function and style.

“We’re thrilled to be collaborating with Perfect Moment on this winter collection – it’s unexpected, dynamic, and sure to spark excitement. The silhouettes are glamorous yet laid-back – just like après-ski – but also has a real edge with the leather, faux fur and textured knits,” added Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M.