BMW iX1BMW Group India on Wednesday reported its best-ever Q1 performance, selling 4,567 cars in January–March 2026, up 17 per cent year-on-year, driven by strong traction for electric vehicles, long-wheelbase models, and sports activity vehicles (SAVs).
The luxury carmaker further consolidated its leadership in electric mobility, with EV sales rising 83 per cent YoY to 1,185 units, taking EV penetration to 26 per cent of total volumes. The company continues to command over 70 per cent market share in the luxury EV segment.
“Our highest-ever Q1 sales underline strong demand momentum despite macroeconomic headwinds,” said Hardeep Singh Brar, President and CEO, BMW Group India, adding that customer trust in the brand’s performance and EV ecosystem is accelerating adoption.
BMW 5 LWBSAV segment growing
The long wheelbase models remained the backbone of BMW’s portfolio, contributing over 50 per cent of total sales at 2,256 units, with 23 per cent growth. Meanwhile, SAVs emerged as the fastest-growing segment, rising 38 per cent YoY to 2,966 units, now accounting for 65 per cent of sales.
The MINI brand recorded 42 per cent growth at 213 units, while BMW Motorrad delivered 1,216 motorcycles in the quarter.
EV ecoystem expanding
BMW attributed its EV growth to a rapidly expanding ecosystem, including over 6,000 charging points nationwide, along with services such as destination charging, smart e-routing and charging concierge.
Looking ahead, the company has lined up 27 product launches in 2026, including new-generation models, facelifts and limited editions across BMW, MINI and Motorrad.
BMW is also strengthening its retail footprint, with 97 touchpoints across 40 cities, and plans to add 19 more outlets in 18 cities this year. Financing remains a key lever, with one in four BMW cars sold in Q1 financed through BMW India Financial Services.
