New Era teams up with FC Barcelona for official cap collection

The New York-based label known for its urban fashion and premium headwear is strengthening its ties with football through a new collaboration. New Era has become FC Barcelona’s official cap licensee, unveiling its first joint collection inspired by the energy and creativity of Barcelona. The partnership blends the club’s century-long legacy with the American brand’s global influence.

The capsule features New Era’s most iconic models reimagined with the Barça crest and the club’s signature blaugrana colors. Highlights include the 9FORTY, 9TWENTY and Trucker silhouettes, along with a special-edition 59FIFTY, updated with team-colored stripes, yellow embroidery and the slogan “Més que un club.” Designed in a variety of materials and styles, the line aims to resonate with a new generation of fans who merge fashion with a passion for sports.

With prices ranging from 20 euros for a basic children’s cap to 85 euros for a flat-peak design, the collection is now available in stores, on New Era’s official online platform and at FC Barcelona’s retail outlets. The team currently ranks second in the LaLiga EA Sports standings.

This partnership further strengthens New Era’s presence in the football world. Beyond the Blaugrana collaboration, the brand has recently joined forces with Portuguese club FC Porto for another capsule collection of caps. Staying true to its sports-focused DNA, New Era also produces collections under its main licenses, including MLB, NBA, NFL and Kings League.

Founded in 1920 by Ehrhardt Koch in Buffalo, New York, New Era operates in Spain through its e-commerce platform and a retail network comprising nearly twenty outlets, including independent stores and outlet spaces, as well as over 300 multi-brand points of sale. Globally, the brand is active in over 80 markets and holds a portfolio of more than 500 licenses.