Published
July 16, 2026
Country music star Megan Moroney launched on Wednesday her first fragrance, Calliope, developed in partnership with Scent Beauty Inc.
The fragrance marks Moroney’s entry into the fragrance category and arrives during a milestone year as she continues her Cloud 9 Tour. Inspired by the Greek muse Calliope—whose name translates to “beautiful-voiced” and symbolizes storytelling and creativity—the scent reflects Moroney’s artistic identity and emotional songwriting.
The collection includes a 100ml eau de parfum priced at $55, a 30ml bottle for $35, a 10ml travel size for $10, and a coordinating body mist.
“I’ve spent the last year and a half hand crafting Calliope, my debut fragrance. The heart-shaped bottle felt very me, of course. But beyond the heart, it’s inspired by the Japanese art of kintsugi—the centuries-old practice of repairing broken pottery with gold or silver, embracing its’ cracks rather than hiding them,” said Moroney.
“The fragrance itself is fresh, effortless, and meant to be an everyday signature. On the back of the bottle, I added the handwritten lyrics ‘You Shine’ because I truly believe the world can be hard on beautiful things.”
To support its debut, Scent Beauty will roll out a 360-degree marketing campaign including consumer sampling, immersive retail experiences and strategic activations.
The company’s growing portfolio includes iconic and emerging brands and personalities such as Stetson, Dolly Parton, Sabrina Carpenter, and others.
“With Calliope, we sought to capture a fragrance that feels personal, aspirational and unmistakably Megan.” said Steve Mormoris, chief executive officer of Scent Beauty, Inc.
“As an influential break-out artist and influencer of her generation, Scent Beauty was thrilled to partner with Moroney to develop her signature fragrance.”
Earlier this year, Revlon named Moroney as a new face of its evolving global brand platform, “Revlon Be Unforgettable”.
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