Levi’s kits Les Bleus out in blue ahead of the World Cup

With the first match of the 2026 World Cup just a month away, Levi’s is stepping up its presence on the fashion and football scene. The American brand has unveiled a collection dedicated to four national teams. The crests of France, England, the United States, and Mexico now appear on a range of accessories and denim pieces.

While the other three collections were released earlier, the France capsule was only unveiled a few days ago. Like the other capsules, it includes two trucker jackets, a pair of 478™ Baggy shorts, a bandana and a canvas tote bag, each bearing the country’s colours and crest, with prices ranging from €29 to €190.

While the response on social media has been mixed, with some users pointing to high prices for items manufactured in China, Levi’s hopes to capitalise on the French team, widely regarded as favourites for this international competition; the team won it in 2018 and narrowly missed out in the 2022 final. Focused on each relevant national branch, the advertising campaigns are being rolled out across digital channels, out-of-home media and in-store. To promote its capsules, the brand plans to offer customisation services in Levi’s Tailor Shops during the competition.