Alo enters eyewear with debut sunglasses collection

Alo Yoga is expanding beyond activewear with the launch of its first-ever sunglasses collection, marking the latest category extension for the fashion and lifestyle brand.

Designed in Los Angeles and handcrafted in Japan, the inaugural collection features six eyewear silhouettes that blend fashion-forward styling with luxury craftsmanship. The collection is crafted using premium Takiron acetate, a Japanese material known for its durability and rich color, while select styles feature custom palladium- and gold-plated hardware.

“For this inaugural launch, we landed on six signature silhouettes that strike a balance between trend and timelessness. To bring this collection to life, we partnered with artisans in Japan where the craftsmanship behind every frame reflects an unwavering commitment to quality. You can feel it the moment you pick them up,” said Abby Gordon, chief merchandise & design officer at Alo.

To support the launch, Alo unveiled a campaign featuring a cast of fashion models and creatives, including Lila Moss, Amelia Gray, Matthew Noszka, Lara Stone, Alton Mason and Estelle Chen, with each talent representing one of the collection’s six signature styles.

Filmed in Miami by filmmaker Bardia Zeinali, with photography by Stuart Winecoff and styling by Carlyne Cerf de Dudzeele, the campaign celebrates freedom, individuality, and self-expression.

Set against sun-drenched coastlines, vibrant city streets, and expansive infinity pools, it explores how a simple shift in viewpoint can transform the way we see ourselves and the world around us.

“So much of Alo’s belief system is rooted in the power of the mind to shape your reality. With positivity as one of our core values, this campaign explores the idea that perspective is everything—and that a conscious shift can change the way you see the world,” said Summer Nacewicz, EVP of marketing & creative at Alo.

The launch reflects Alo’s broader push into lifestyle categories, following recent expansions into beauty, footwear and handbags.