Myntra brings Mango’s limited edition Hailey Bieber collection to India

Flipkart’s fashion arm Myntra has brought Mango’s limited edition womenswear collection with Hailey Bieber to the Indian market as it continues to bolster its global fashion offering amid increasing demand.

 
On Monday, Myntra launched Mango’s global Summer 2026 campaign, ‘Craft Your Own Story,’ in India; a selection of womenswear presented in collaboration with Hailey Bieber, a global celebrity known for her entrepreneurship, modelling, and marriage to musician Justin Bieber. By bringing the collection to multi-brand marketplace Myntra, the retailer has become one of the five global markets to have access to the 42-piece curated range.
 
“India is increasingly becoming a key lifestyle destination for global brands,” announced Myntra in a press release. “Rising affluence, brand awareness, GenZ shoppers, and digital access are accelerating the adoption of international brands in India, and Myntra is at the forefront of driving this shift. The launch builds on Myntra’s growing momentum in premium and international fashion, with its International Brands segment witnessing multi-fold growth in Q1 2026.”

Inspired by Hailey Bieber’s summer wardrobe, the collection features garments including oversized outerwear, crop tops, micro shorts, and mini dresses. The colour palette centres around blue and red and fabrics focus on breathability. On Myntra, the collection is priced from Rs 2,590, positioned as accessible, aspirational dressing.
 
Myntra houses over 500 global fashion brands and has launched more than 40 labels on its platform so far this year. The business began its partnership with Mango in 2014, and its new launch signifies Myntra’s move to strengthen engagement for Mango in the Indian market.