Barbour and Farm Rio reunite on new collection

British heritage brand Barbour is set to reunite with Brazilian label Farm Rio for a second collaborative collection, launching on Tuesday. 

Following the success of their inaugural partnership in September 2025, the Spring/Summer 2026 collection continues to merge Barbour’s countryside legacy with Farm Rio’s timeless heritage, resulting in a colorful, cross-cultural offering.

The range reinterprets classic British motifs—such as daisies and cornflowers—through hand-painted prints, blending them with the bold visual language that has defined Farm Rio since its founding in 1997.

Outerwear remains central to the collaboration, with updated versions of Barbour’s signature silhouettes featuring embroidery and co-branded detailing. The ready-to-wear assortment includes dresses, quilted jackets and trench coats, while accessories such as iconic Barbour pieces are refreshed with the Brazilian brand’s playful prints.

The collection debuts with a campaign set in Rio de Janeiro. Shot across the city’s landmark locations, the visuals juxtapose Rio’s landscape scenery with illustrations of British flora and fauna by London-based artist Carolyn Jenkins, underscoring the dialogue between the two brand identities.

To support the launch, Barbour and Farm Rio will host an international group of creatives in Rio for a three-day immersive experience. 

The collection launches in the U.K., Europe, the U.S., and, for the first time, Brazil, where it will be available at Casa Farm and Rosewood São Paulo.