Fashion pushes the boundaries of style alongside the FIFA World Cup

As the opening World Cup fixtures set the sporting tempo for the national sides, the fashion world moves in to steady the beat. Almost daily, brands unveil collaborations, from pure lifestyle offerings to more technical and performance-led capsules. FashionNetwork.com highlights a selection of collections and pieces spotted in recent days.

Stone Island and New Balance launch a technical capsule collection

Stone Island and New Balance present the latest evolution of their long-standing partnership with a capsule collection inspired by 1990s football. Designed for both on-pitch action and post-match wear, the capsule comprises a jersey and shorts in technical jacquard featuring an exclusive pattern that fuses the Stone Island compass with the New Balance logo, a professional 32-panel football, and the Stone Island New Balance Abzorb 1890 trainer.

This collection also includes a range of apparel and accessories, such as a Nylon Prismatico-TC hooded jacket- inspired by the iconic Mussola Prismatica- crafted from lightweight nylon laminated to a finely grooved polyurethane film. The same fabric is used for the matching sports bag, which features an adjustable shoulder strap and a drawstring closure.

IceCream and Billionaire Boys Club present their “Football Pack 2026”

With major international tournaments approaching this summer, Billionaire Boys Club (BBC) and IceCream have teamed up to present the “Football Pack 2026.” This exclusive capsule collection celebrates a love of football by blending vintage sportswear codes with the urban aesthetic unique to both labels, featuring colourful pieces suited to both the stadium and everyday life.

The centrepiece of this line is the “BBC EU Football Tee,” a jersey available exclusively for the European market, rendered in a deep blue colourway with gold and white accents. IceCream rounds out the collection with its “Running Dog Football Shirts,” offered in vibrant shades of red and blue. These designs reinterpret the England team’s shirts and their three overlapping lions with a dash of irreverence. To complete the look, the collection includes the “IC Running Dog Panelled Track Set,” a retro-inspired tracksuit.

Reformation aims to make sportswear sexy with Umbro

The American fashion label is indeed taking part in the World Cup hosted in North America. But for Reformation, releasing yet another football jersey is out of the question. The brand has therefore teamed up with Umbro on a six-piece ready-to-wear collection, showcased by model and influencer Devon Lee Carlson in a laid-back summer photoshoot. The capsule features a red dress with a dark blue Umbro logo, two pairs of shorts, a black zip-up jacket, a gold anorak, and a beige T-shirt with blue details. 

“This is the second edition of Reformation’s Spectator Sport franchise, launched in the summer of 2025 with its Courtside collection. […] The pieces are crafted from deadstock athletic materials to capture the authentic sportswear aesthetic without producing new synthetic fabrics. The collection doesn’t feature team colours, but it doesn’t need to. With this collection, everyone wins,” the brand states.

Bape and KidSuper pay homage to unity in diversity

The two brands reunite to unveil their second collaboration, the SuperBape Cup Collection by KidSuper, created to celebrate the 25th anniversary of the Bape Sta. Born on the streets of Ura-Harajuku in 2001, this trainer is recognisable for its signature Sta logo and has captivated generations at the crossroads of music, art, sport, and street culture.

Inspired by the universal spirit of football, the collection spotlights unity through diversity with 48 exclusive Bape Sta models, each representing a country participating in the World Cup. Each pair carries the national colours of its respective country, applied to patent leather. The Argentina, Brazil, England, France, Ghana, Japan, Mexico, Portugal, Spain, and United States models will be available at select brick-and-mortar stores.

Zalando offers a behind-the-scenes look at the Belgian national team with “+90”

On another note, Zalando is capitalising on the World Cup by launching a digital fan zone, “+90,” available via its mobile app and website. In partnership with the Royal Belgian Football Association (URBSFA), the platform blends exclusive content with shopping. At its core is a series of six videos following the Red Devils on their journey across North America. 

The series is hosted by Belgian sports journalist and digital creator Thijs Vloebergh and will run throughout the group stage. The “+90” hub also offers interactive features (such as countdowns for collections, live polls, and shoppable stories), as well as a curated selection spanning sport, streetwear, and beauty.