Mahindra’s growth in January was driven by sustained demand in the SUV segment and light commercial vehicles.New Delhi: Mahindra & Mahindra (M&M) reported domestic utility vehicle (SUV) sales of 63,510 units in January 2026, marking a 25 per cent year-on-year increase compared with 50,659 units in the same month last year.
The company also recorded domestic commercial vehicle sales of 27,656 units during the month, up 22 per cent year-on-year. Overall domestic passenger vehicle sales stood at 63,510 units, while total vehicle sales, including exports, reached 104,309 units, reflecting a growth of 24 per cent.
Mahindra’s growth in January was driven by sustained demand in the SUV segment and light commercial vehicles. The company said bookings for its new models, XUV7XO and XEV 9S, reached 93,689 units within four hours of opening on 14 January, indicating strong customer interest.
Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, said the company started 2026 on a strong note, supported by momentum in SUVs and light commercial vehicles.
Farm Equipment Business sales
Mahindra & Mahindra’s Farm Equipment Business reported domestic tractor sales of 38,484 units in January 2026, registering a 46 per cent year-on-year growth compared with 26,305 units in the same month last year.
Total tractor sales, including exports, stood at 40,643 units during the month, up from 27,557 units a year earlier. Exports rose sharply to 2,159 units, reflecting a growth of 72 per cent.
Mahindra attributed the strong domestic performance to favourable agricultural conditions, including high reservoir levels that supported robust Rabi sowing activity.
Veejay Nakra, President – Farm Equipment Business, Mahindra & Mahindra said “High reservoir levels have supported record growth in Rabi sowing. Expectations of government support and higher allocation in rural development in the budget today should positively influence agriculture and farm mechanisation in the coming months. In the exports market, we have sold 2,159 tractors, a growth of 72 per cent over last year.”
