Swarovski teams up with Erewhon for anniversary collaboration

Swarovski has teamed up with luxury grocer Erewhon for a new collaboration marking the Austrian jeweller’s 130th anniversary and ​coinciding with the arrival of its “Masters of Light: Hollywood” exhibition in Los Angeles.

The collaboration will see the launch of two limited-edition items: a bespoke juice and a crystallized tote bag.  The juice dubbed “Lemon 130”, combines organic mango, organic lemon, organic coconut water, organic coconut milk, organic ashwagandha, organic lion’s mane, organic turmeric, and organic vanilla, and comes packaged in Erewhon’s iconic clear bottle with an orange cap.

Likewise, the yellow cotton oversized tote features crystallized Erewhon and Swarovski logos on the front and back, as well as the Swarovski 130th anniversary logo on the interior pocket.

“One of the things I love about crystal is its relationship with light and how this interplay has the power to spark joy,” ​Giovanna Engelbert, Swarovski global creative director, who designed the tote bag for the collab.

“It’s a material that naturally complements the wellness space and aligns with the ethos that drives Erewhon; after all, who doesn’t need more joy and positivity in their life? Finding what feels good was my guiding principle when designing this tote. Yellow is the ultimate mood-boosting shade and, by incorporating crystallized logos on the exterior, we were able to find the perfect balance between extravagance and utility.”

The Swarovski X Erewhon tote bag will be available to purchase from October 29 to November 3, at the Swarovski Masters of Light – Hollywood pop-up store located at 6400 Hollywood Boulevard, LA. Limited quantities will also be available through November 10 at Swarovski’s Century City and Beverly Center locations.