True Religion and Von Dutch team up for limited-edition holiday collection

True Religion has teamed up with Von Dutch on a limited-edition holiday collection that unites two icons of early 2000s fashion. 

The collection reimagines signature elements from both brands with washed fleece, baggy denim, flame motifs, and rhinestone embellishments across men’s and women’s styles. Highlights include cropped baby tees, varsity jackets, oversized hoodies, and low-rise jeans.

“Our design approach wasn’t about a throwback or revival, but about mixing legacy and new in a way that feels completely fresh,” explained Tina Blake, creative director and senior vice president of design, merchandising, and brand image, True Religion. 

“We took what originally made both brands iconic—bold stitching, statement logos and a fearless attitude—and reimagined it all for today. This new collection celebrates the shared DNA of two iconic brands and redefines it for a new generation.”

The collection launches with a campaign featuring reality TV personalities Chelley, Clarke Carraway, Iris Kendall, and Jeremiah Brown—spotlighting the collaboration’s connection to pop culture.

“This collaboration represents the evolution of two cultural forces that helped define a generation,” said Kristen D’Arcy, chief marketing officer and head of digital growth, True Religion. 

“In the early aughts, fashion, music and entertainment collided in new and exciting ways and both True Religion and Von Dutch were right at the center of it all. This partnership captures that same spirit for True Religion today. It’s a reflection of how we create cultural relevance through the right collabs, at the right time, with the same on trend talent and influencer strategies.”

Earlier this month, True Religion unveiled its 2025 holiday campaign, fronted by Grammy Award–winning artist, entrepreneur, and philanthropist Ciara.