Psycho Bunny, Ray-Ban, Tommy Hilfiger tap Miami Grand Prix momentum

Fashion’s growing alignment with Formula 1 continues to accelerate, with brands leveraging Miami race weekend as a cultural touchpoint. As the sport deepens its influence across style and entertainment, labels are using the Miami circuit as a stage to connect with consumers through city-driven storytelling and limited-edition drops.

Psycho Bunny 

Psycho Bunny is returning for its second year as an official event supporter. The brand will have a strong presence at the Hard Rock Beach Club, outfitting staff and engaging attendees with its signature bold aesthetic. Meanwhile, for the third consecutive year, Psycho Bunny has partnered with motorsport journalist Will Buxton as its international motorsport ambassador. To mark the collaboration, the brand has teamed up with illustrator Davi Augusto on a limited-edition T-shirt. Select Miami-area stores, including Aventura, Brickell and Dadeland, will feature race-themed retail takeovers alongside additional motorsport-inspired pieces.

Ray-Ban 

Ray-Ban, in partnership with Scuderia Ferrari, has introduced a Miami special-edition style within its ongoing collaboration. The RB2228M model features a transparent blue acetate frame paired with a two-tone gradient lens that transitions from deep blue to bright yellow—capturing the city’s sunlit atmosphere and neon skyline. Positioned as a statement piece, the release blends performance-driven cues with fashion-forward design, retailing at $305 and available through select channels.

Tommy Hilfiger

Tommy Hilfiger, part of PVH Corp., is building on its motorsport legacy with the Tommy Hilfiger x Cadillac Formula 1 Team Miami capsule. The collection marks the first in a broader series of race-inspired drops tied to global destinations. Featuring graphic T-shirts, hoodies and caps, the assortment incorporates palm tree motifs, skyline graphics and bold colorways—including pink—designed to reflect Miami’s vibrant identity.