Olivier Theyskens’ Boloria will stage its debut catwalk show in Paris on July 5

After months of carefully orchestrated mystery, conveyed through a series of manifesto-style images, Boloria is finally set to take to the stage. The young house led by Olivier Theyskens will present its first show on July 5, 2026 in Paris, giving tangible form to the aesthetic universe unveiled since its launch in 2025.

This debut collection, heralded as a true founding act, will give body to the universe Boloria has been shaping for several months. Until now, the house had spoken chiefly through a series of images by photographer Willy Vanderperre, conceived less as a conventional campaign than as a narrative device. The brand described this first statement as a ‘prelude’, intended to lay the foundations of a philosophy and open a dialogue even before the silhouettes were unveiled.

Through this first show, Boloria asserts a vision deeply rooted in Belgian values of sensitivity, integrity, and emotional resonance. This approach has underpinned Olivier Theyskens’ work from the outset and is extended here, balancing aesthetic rigour with emotional storytelling.

Having worked for Rochas, Nina Ricci, and Theory, the Belgian designer has also developed his own brand, leaving a lasting mark on the contemporary scene. His work was notably featured in the She Walks In Beauty retrospective at MoMu in Antwerp in 2017.

This first Paris show also marks a new chapter in the collaboration between Olivier Theyskens and the Belgian group Weareone.world, previously mentioned at the time of Boloria’s launch. Founded by brothers Manu Beers and Michiel Beers, the group, which recorded revenue of 244 million euros in 2024 for a net profit of 23.8 million euros according to Belgian media outlet Les Grandes Fortunes, continues to expand in the creative industries after establishing itself in festivals, entertainment and immersive experiences, with an already established international presence.