Louis Vuitton unveils beauty corner at Galeries Lafayette Paris Haussmann

Galeries Lafayette Paris Haussmann welcomes Louis Vuitton’s latest beauty offering. Under the department store’s famous dome, the house presents, for the first time, a 40 square-metre corner entirely dedicated to its new make-up line, La Beauté Louis Vuitton.

Louis Vuitton is part of the LVMH group and remains one of the world’s most influential luxury brands, thanks to its expertise in leather goods, fashion, and fragrances. The Galeries Lafayette Haussmann department store, owned by the family-run Galeries Lafayette Group, attracts millions of visitors every year and serves as an important showcase for the world’s leading fashion houses. It is an exceptional setting chosen by Louis Vuitton to present its new beauty proposition.

The house unveils its very first make-up collection, conceived as a new chapter in its vision of the art of travel. The artistic direction of the collection has been entrusted to Dame Pat McGrath, a leading figure in global make-up artistry. She envisions beauty as a means of self-expression and an everyday way of life.

To accompany the launch, Louis Vuitton has created a unique space on the ground floor of Galeries Lafayette. The corner is surrounded by an openwork metal structure featuring the diamond motif associated with the House. The atmosphere blends wood, woven leather and champagne-coloured metal to create a distinctly luxurious setting. The corner offers a personalised experience thanks to a dedicated consultation area, where customers can discover the products, receive advice and enjoy a made-to-measure moment.

The collection comprises three main ranges: LV Rouge with 55 lipstick shades, LV Baume with 10 shades, and LV Ombres with eight eye palettes. Each creation prioritises performance and a powerful sensory experience. The products feature an exclusive olfactory signature created by Louis Vuitton Master Perfumer Jacques Cavallier Belletrud. The refillable cases, designed by Konstantin Grcic, echo the house’s historic codes, marrying elegance and durability.

The space also features an exclusive lipstick trunk that brings together all the shades.