Lee launches LQD Denim collection

American denim brand Lee is expanding its women’s denim offering with the launch of Lee LQD Denim, a new collection designed to combine the structure of traditional denim with a softer, fluid feel.

Available across the U.S. and Europe, the collection is crafted from premium denim engineered to drape naturally, creating clean silhouettes that prioritize comfort and ease of movement. The launch builds on Lee’s longstanding women’s denim business, introducing a more elevated take on everyday denim dressing.

“Lee has been designing denim for women for nearly 80 years, and LQD Denim embodies our commitment to create pieces made specifically for her shape,” said Vivian Rivetti, global head of design for Lee. 

“The draping and cut of each style moves naturally, offering great style and comfort. It’s designed to feel as good as it looks.”

The curated collection features a range of styles, including wide leg jeans, skirts, and jumpsuits, available through Lee’s direct-to-consumer channels, including its website and retail stores, as well as select wholesale partners. 

Authentic Brands Group announced a definitive agreement to acquire Lee from Kontoor Brands back in May. The deal, expected to close in the second half of 2026, is valued at up to $1 billion.

Lee has built a global following with products sold in more than 100 countries and over 900 branded retail locations.