Kiton ends 2025 with €230 million in revenue, debuts on Milan’s Via Montenapoleone

Kiton closes FY2025 with revenue up 3% at €230 million, and announces its arrival on Milan’s Via Montenapoleone in September.

The Neapolitan men’s luxury brand grew “consistently across all regions, with the United States confirming its position as the leading market,” the company’s CEO, Antonio De Matteis, tells FashionNetwork.com.

For 2026, the company “already has a significant order book and we are quite confident. Right now, quality pays. End customers are looking for companies of great quality,” the CEO continues.

Today Kiton has 67 single-brand boutiques, which it aims to increase to 70 this year, including through a major investment in Milan. “In September we will open our second flagship in Milan, on Via Montenapoleone. It will be a very important step for us. We are not relocating; we are doubling up. We already have a 250 square-metre, two-storey space,” De Matteis reveals.

The focus on the wholesale channel has also been renewed. “I call it the training ground for companies, where they can test themselves against their competitors. Today the big department stores are the ones suffering; we hope this phase will pass. We remain convinced that wholesale will never end, because customers always enjoy shopping where they can see a broader selection of items,” says the entrepreneur.

In terms of product range, Kiton has turbocharged its accessories. “My nephew, who oversees the line, is doing an excellent job. The third generation is bringing us great satisfaction. KNT is also doing very well. It remains our great laboratory where we experiment with fabrics, patterns, proportions, and silhouettes. It is a tremendous help to the company. It shows us how far we can push and how far our end customer is willing to go,” De Matteis continues.

Kiton’s number one then downplays the impact of Trump’s tariffs. “The biggest issue this year has been the effect of exchange rates. Tariffs were not a problem, but we suffered a lot from the dollar’s depreciation. It costs us a few million in revenue and margin. Today the euro is too strong; it penalises us. We sell a year in advance, but ultimately we take in less,” notes the CEO.

In Milan, the brand presented its latest collection inside a “cinema” that shone a light on the behind-the-scenes of the historic tailoring house. “At a time when the supply chain is being called into question, we show how our garments are made. We own 100% of all the companies that make our products. ‘The Truth of Making’ is an expression of our transparency,” says De Matteis, who concludes with an anecdote from the founder, Ciro Paone. “My uncle used to say ‘The customer forgets the price and remembers the quality’.”