Kith and Adidas Football tap Lionel Messi for new collection

Kith and Adidas Football have teamed up with football icon Lionel Messi on a new collaborative collection celebrating the 20th anniversary of Messi’s professional debut alongside Kith’s 15th anniversary.

Launching globally on May 29, the collection wasdesigned collaboratively by Kith founder Ronnie Fieg and Messi over the course of a year, and combines performance football apparel with lifestyle pieces. Branding from Kith, adidas Football and Messi appears throughout the assortment, alongside commemorative anniversary crests and Kith’s KXVH monogram.

The performance range includes jerseys inspired by defining moments throughout Messi’s career, including 2006-inspired styles featuring his original number 19 and updated kits showcasing his iconic number 10. Matching shorts accompany each jersey, while additional products include goalkeeper jerseys and gloves, tracksuits, warm-up pullovers, socks, football bags and co-branded footballs.

Meanwhile, the lifestyle assortment blends Kith’s tailored aesthetic with adidas Football’s sport heritage, featuring double-breasted suiting, crossover blazers with matching shorts, washed denim sets, knit polos, wool tracksuits and leather accessories. The collaboration also introduces six footwear styles spanning both performance and casual categories. 

To mark the launch, the brands created two limited-edition trading cards featuring Messi imagery and collection artwork. The cards will be included with purchases of select jerseys and footwear, while fewer than 100 signed versions authenticated by PSA will be randomly inserted into online and in-store orders.

The collection launches with a  campaign starring Messi in both still photography and a short film titled “The International Language of Messi”, which highlights the footballer’s global cultural impact through multilingual commentary celebrating some of his most memorable career moments. The film debuted at an Inter Miami CF match at Chase Stadium on May 24.

Earlier this month, Kith unveiled its Summer 2026 collection with a new campaign fronted by Jonah Hill. Recently, the brand equally tapped actor Jason Alexander to channel his iconic Seinfeld character in its New York-inspired collection campaign.