Gucci to stage Cruise 2027 show in New York

Luxury brand Gucci will unveil its upcoming Cruise 2027 show in New York. The show, which has a top secret location, will take place on May 16 and will mark new creative director Demna Gvasalia’s first Cruise collection for the Kering label.

“New York holds a fundamental place in Gucci’s history: it was here, in 1953, that the Maison opened its first overseas boutique, marking the beginning of the brand’s international expansion,” reads a statement from Gucci.

The fashion house is therefore returning to the Big Apple for a catwalk show in a city that, “has always embodied the spirit of creativity and cultural dialogue- a place where boldness and modernity continue to meet and inspire,” the statement concludes.

Demna joined Gucci last summer in a reshuffle of creative directors within the Kering group that brought Pierpaolo Piccioli to Balenciaga and Alessandro Michele to Valentino. His first act for the Florentine house was staged in Milan with a see-now-buy-now format during the most recent women’s fashion week.

Florence hosted Gucci’s latest Cruise collection for 2026, designed by the in-house team, pending the Georgian designer taking over the brand’s creative reins from the outgoing Sabato De Sarno.

Gucci is at the centre of the French group Kering’s revitalisation strategy, of which it is the flagship brand. In recent days, some details of the plan by the group’s new CEO, Luca de Meo, to reduce its reliance on the Florentine house have been unveiled, including the creation of a new unit dedicated to identifying emerging brands in which to invest, dubbed ‘House of Dreams’.

The decision means that four of Europe’s top 10 fashion labels are scheduled to stage shows in the US in the next six months.

As reported, New York is also the location of the upcoming Métiers d’Art show by Chanel on December 2, while Louis Vuitton is due to stage its next Cruise show in the Big Apple on May 20. And Dior- another brand within the LVMH group that also owns Vuitton– will travel to Los Angeles to showcase the debut Cruise collection by Jonathan Anderson on May 13.