Canali steps up its lifestyle positioning after ending 2025 with €205 million in revenue

High-end menswear brand Canali recorded a slight decline in turnover in the 2025 financial year, to 205 million euros from 210 million in 2024; a decrease “linked to contingencies in certain international markets,” according to president and CEO Stefano Canali, who nonetheless describes himself as “very optimistic” about business in 2026.

“Right now, I think we have a kind of alignment of the stars: the right collection, backed by a credible brand that has been around for 91 years and offers top-quality products at a fair price. This is our formula for success in 2026,” the manager tells FashionNetwork.com. “The Autumn-Winter 2026/27 collection presented in Milan marks a further evolutionary step in the wake of the changes we set in motion about four years ago, designed to ensure that our offering is increasingly lifestyle-oriented while remaining consistent with our sartorial DNA, from which we will never depart, and to reflect, in a credible, authentic and recognisable way, the evolution of customers’ tastes around the world. Our DNA, tied to the highest-quality canvassed suit, therefore permeates every element of the collection, from outerwear to shoes and knitwear.”

“We are talking about the very highest quality of materials,” Canali continues, “exceptional construction quality, a unified colour palette, and a collection that can be easily mixed and matched, creating a clear and distinctive identity for the Canali brand. The ultimate goal, which we believe we have further achieved with this collection, is an elevated and sophisticated offer that is, at the same time, genuinely easy to buy and to mix and match throughout the week according to the customer’s needs. It offers the functionality and versatility in garments that people are looking for.”

The market was almost shocked to see certain price rises applied by fashion and luxury brands. What are your thoughts on this? “Price rises are not an issue for Canali,” the CEO responds unequivocally. “Our brand has always maintained a very fair pricing position, which matters even more today, because customers out there- as they have been telling us, obsessively, for some time- no longer accept certain price points, which we, moreover, have never charged.”

Stefano Canali aims to ensure that in 2026 the overall message of the collection is increasingly amplified across all distribution channels- wholesale, directly operated retail, and online, launched in-house 10 years ago and considered “a service complement to the physical channel.” The executive signals upcoming store openings (50 directly operated Canali mono-brand stores, over 1,000 wholesale accounts worldwide), but declines to disclose details, remaining focused on healthy, credible growth in all countries.

The North American market accounts for 50% of the brand’s sales. Any issues with US-imposed tariffs, and with the strengthening of the euro against the dollar? “Clearly, exchange-rate fluctuations affect prices; however, it is an issue we have always dealt with throughout my time at this company,” says Stefano Canali. “Let’s remember that over two decades the euro went from being worth $0.82 to $1.60, and everyone is still here. The market clearly adapts; and of course all brands have to make their own assessments of the most appropriate price to charge in each area, but that will never be a problem.”