Ila Arun mourns her brother, legendary adman Piyush Pandey, who passed away on October 23 at 70. She shared a heartfelt Instagram tribute expressing her devastation. Ogilvy confirmed his death from a severe infection. Tributes poured in, including filmmaker Hansal Mehta’s note: “Fevicol ka jod toot gaya.”
Ila Arun, the renowned singer and actress, is deeply saddened by the passing of her brother, Piyush Pandey, a legendary figure in advertising. He died on October 23, 2025. He was 70, leaving a profound void in the creative and entertainment communities that admired his visionary contributions.Emotional instagram tributeThe singer took to Instagram to share the painful news, expressing her deep sorrow and shock at her brother’s passing. Alongside a nostalgic photo of her placing a tilak on Piyush’s forehead, she wrote, “Dear loved ones, with a devastated, heartbroken, and lifeless spirit, I am writing to inform you that we have lost our dearest and greatest brother, Piyush Pandey, this morning. Further details will be shared by my brother Prasoon Pandey. Rest in peace, dear brother.” Confirmation of his passingPiyush Pandey, the Padma Shri honoree and Ogilvy’s Executive Chairman & Chief Creative Officer Worldwide, had been fighting a serious infection that worsened, according to an internal communication from the agency. Ogilvy India stated, “It is with an unfathomable sense of loss that I write to you about the passing away of our beloved Piyush Pandey. He passed away peacefully this morning. I cannot even imagine how each one of us is going to process this terrible loss.”Tributes pour inTributes from all sectors poured in after his passing. Filmmaker Hansal Mehta wrote on X, “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well, Piyush Pandey.” Musician Ehsaan Noorani also shared his condolences, describing him as “the man who redefined creativity in advertising and created the most memorable campaigns.”
