Suzuki Motor President Toshihiro SuzukiSuzuki Motor Corporation plans to introduce eight new sport utility vehicles (SUVs) in India over the next five to six years as part of its strategy to regain market share lost to rivals, the company’s President Toshihiro Suzuki said on Wednesday.
According to a report by Reuters, speaking on the sidelines of the Japan Mobility Show in Tokyo, Suzuki said the company aims to return to its historic 50 per cent market share in India, even as competition intensifies in what he described as the most challenging period in Suzuki’s four-decade-long presence in the country.
India remains Suzuki’s largest market globally, served primarily through its subsidiary Maruti Suzuki India Ltd, which dominates the small-car segment but has faced pressure in recent years from growing demand for SUVs.
The push to expand its SUV portfolio comes as Suzuki looks to strengthen its presence in higher-growth, premium segments while maintaining leadership in compact vehicles.
