To complement the initiative, Nissan dealers are offering exclusive booking benefits until 20 November, with further deals planned thereafter.Nissan Motor India on Wednesday said it has rolled out a nationwide Test Drive Carnival through November as it looks to sustain festive-season momentum and attract more customers to its dealerships.
The initiative follows a strong October for the company, driven by robust demand for the New Nissan Magnite during Navratri, Dussehra and Diwali, supported further by the recent GST rate cut announced by the government.
The campaign invites prospective buyers to test drive the New Nissan Magnite, the company’s flagship compact SUV that recently secured a 5-Star safety rating from Global NCAP. The Test Drive Carnival forms a key part of Nissan’s experiential marketing strategy, combining hands-on product engagement with on-ground activations at dealerships.
As part of the initiative, Nissan’s showrooms across 24 key cities are being turned into festive community hubs featuring themed décor, interactive games, live RJ events, quizzes and giveaways.
The campaign is supported by a 360-degree media push across television, print, radio, digital and social platforms. Radio activations include extensive on-air mentions and live interactions by RJs at dealerships.
To complement the initiative, Nissan dealers are offering exclusive booking benefits until 20 November, with further deals planned thereafter.
With a presence in more than 65 countries, the Made-in-India Magnite remains central to Nissan’s “One Car, One World” strategy, reflecting its global ambitions and focus on value, safety and innovation.
