Champion to launch first-ever fragrance collection with Revlon

Revlon has signed a global fragrance licensing agreement with Champion, the iconic American sportswear brand owned by Authentic Brands Group (ABG), to launch Champion’s first-ever signature fragrance collection in 2027.

The upcoming collection will channel Champion’s signature spirit — bold, confident, and unapologetically original — with distinct scents for men and women inspired by the brand’s heritage and modern aesthetic. Further details are expected to be revealed in the coming months.

“This partnership with Revlon is a natural extension of Champion’s evolution,” said Jarrod Weber, global president – sports & lifestyle at Authentic Brands Group.

“As we expand our footprint in fashion and lifestyle, fragrance is the next frontier. And Revlon, a long-standing, trusted, and proven partner to Authentic, is uniquely positioned to help us craft a sensory experience that resonates with our global audience.”

The partnership follows the launch of ABG brand, Juicy Couture’s latest fragrance, Just Moi, marking the second licensing agreement of the year between Revlon and ABG. 

It is also in line with Revlon’s aim to reinvigorate its fragrance business, by building a lifestyle-driven fragrance portfolio that connects with today’s consumers

“Champion’s strong heritage and cultural relevance make it a powerful partner for Revlon,” added Michelle Peluso, CEO of Revlon.

“We are excited to welcome Champion into our portfolio of brands at this crucial time for both Champion and Revlon. As we focus on appealing to the next generation, we’re thrilled to bring Champion’s energy into the world of fragrance, another step forward in Revlon’s resurgence.”