Juicy Couture taps Angel Reese as global ambassador, creative collaborator

Juicy Couture has tapped two-time WNBA All-Star and cultural icon Angel Reese as its new global ambassador and creative collaborator.

As part of the partnership, Reese becomes the face of Juicy Couture’s Viva La Juicy fragrance and co-designer of a new apparel line titled “Angel Couture”. The collaboration merges Reese’s personal connection to the brand into a collection that reimagines its signature velour and bold graphics through her perspective.

“I grew up loving the brand, so representing Viva La Juicy and co-designing my own collection has been incredible,” said Reese. “Juicy Couture has always been about confidence and having fun with fashion. Now with Angel Couture, I wanted to bring that same energy forward with pieces that are fearless, fun, and make you feel unstoppable.”

The collection, now available at select major retailers nationwide, launches with the Angel Couture campaign fronted by Reese, which highlights Juicy’s most recognizable staples, including updated velour sets, graphic baby tees, and statement separates, alongside the Viva La Juicy fragrance.

Reese’s appointment comes amid a landmark year for the athlete. She graced the cover of Vogue earlier this year, she was recognized as one of Harper’s Bazaar’s Icons and named BET’s Sportswoman of the Year. She also has long-term partnerships with brands including Reebok, Reese’s, and Beats.

Beyond her success in business and on the court, Reese is a vocal advocate for gender equality in sports. In 2023, she founded the Angel C. Reese Foundation, dedicated to empowering girls and women through sports, education, and financial literacy.