Loewe to dress Spain’s national football teams until 2030

The Spanish luxury house is stepping into the world of football. Loewe has signed a four-year partnership with Spain’s national football teams, under which it will outfit the men’s and women’s sides from the 2026 FIFA World Cup, to be held in Canada, the United States, and Mexico from June 11, through to the 2030 World Cup, co-organised by Spain, Portugal, and Morocco.

As part of this alliance, the house will design the complete travel wardrobe for both national sides for all international tournaments. Conceived under the creative direction of Jack McCollough and Lázaro Hernández, the collection includes casualwear, tailoring, footwear, and leather goods, blending the house’s artisanal style with a sporting spirit. Highlights include a suit developed in the house’s workshops, featuring the Loewe Anagram subtly embroidered on the inside of the sleeve.

The announcement is accompanied by a series of portraits shot by photographer Bruno Staub at the Ciudad del Fútbol in Las Rozas. The images feature Athletic Club de Bilbao’s Unai Simón and Nico Williams, Barcelona’s Pedri and Pau Cubarsí, and Manchester City midfielder Rodri Hernández, wearing the pieces devised by the creative directors for the upcoming tournament.

Founded in Madrid in 1846, Loewe is part of the LVMH group’s portfolio, which also includes brands such as Dior, Louis Vuitton, Givenchy, and Bulgari. According to its latest available data, Loewe SA, its main operating company, ended the 2024 financial year with a 9.2% increase in sales compared with the previous year, reaching a turnover of €885.2 million.