Milan Fashion Week Men to feature 75 events on June 19-23

The calendar for Milan Fashion Week Men, scheduled on June 19-23, features 75 events: 16 runway shows, six online shows, 46 presentations and seven special events.

The marquee name among the calendar’s new entries is Thom Browne, which will show its men’s collection on June 22. The other rookies are Garcias, a label founded in 2023 by Italy-based Colombian designer Nicolas Marques Garcia; Martin Quad, a label launched in 2024 in Copenhagen; and Shinyakozuka, a Japanese label founded in Tokyo in 2015.

On June 22, Leo Dell’Orco and Silvana Armani, for the first time together, will present the Giorgio Armani SS27 men’s collection, as well as selected looks from the Giorgio Armani 2027 women’s cruise collection.

Among the presentations, Caruso, Massimo Alba and Piacenza 1733 are back on the calendar, while Bunhova by Bungaro, Denobiliaryparticle, Dodo, Koday, Materia, Sergio Dvila, and Tolotta will stage their maiden events.

Other must-see labels, presenting their new collections with events that are runway shows in all but name, include Brunello Cucinelli, Kiton, Missoni, Tod’s, Brioni, Canali, Corneliani and Etro, to name but a few. Chinese label Pronounce will celebrate its 10th anniversary with a special event.

“The bulk of global menswear production comes from [Italy. Milan] Fashion Week and Pitti Uomo are open platforms that tell the story of Italian menswear worldwide, generating cultural and economic value for Italy and the whole world”, said Carlo Capasa, president of the Italian Fashion Chamber (CNMI), speaking at the Milan Fashion Week Men press presentation.

“I would like to thank [Italy’s Foreign Trade agency] ICE and Matteo Zoppas for the help they’re giving us in bringing guests to Milan. This year, more and more international buyers, members of the media and influencers are coming thanks to their support. Milan has over 800 showrooms representing more than 3,000 labels. For this reason, we’ve decided with ICE to bring foreign buyers to Milan even outside the fashion week dates, to facilitate their business,” added Capasa.

For the third time, CNMI will take over the Sozzani Foundation in its bid to support and promote designers of the new generation. A number of emerging labels will have the opportunity to either stage runway shows (Domenico Orefice, Martin Quad, Pronounce and Simon Cracker) or present their collections (Bottega Bernard, Bunhova by Bungaro, Grossi, Koday, Materia, Moarno, MTL Studio, Sagaboi, Tolotta, and Zenam) at the foundation’s prestigious venue. “It’s an investment in the future of Italian fashion. Believing in talented new designers means giving them the tools and the right environment to grow,” said Capasa. 

Turning to the Italian fashion industry’s results, revenue in 2025 was €92.8 billion, down 3.1%, following two negative years. In 2023, revenue was €103 billion.

“[Fashion is] Italy’s second-largest industrial sector, and we must be mindful of this downturn if we are to find solutions, though many problems aren’t of our own making, for example the tariff war, China’s slump and the weak dollar,” said Capasa.

“Exports to the US held their ground, growing 2.5%, notably thanks to high-end products, more expensive but with lower volumes. We will ask the government for specific measures in favour of exports,” he added.

In 2025, Italy’s fashion exports were worth €86.6 billion, down 4.9% on the previous year. For the current year, conservative estimates are setting the value at €85.5 billion, consistent with the consumption slowdown in key markets like China and Europe. Despite the retail trade’s generalised slump, the Italian fashion industry’s ability to generate a positive differential between exports and imports ensured a trade surplus for the sector of €40 billion in 2025. The expected exports slowdown seems set to reduce the trade surplus to approximately €36 billion in 2026. “It’s still hard to make a forecast for 2026. We think revenue will eventually reach €91.5 billion, a 1.5% downturn, but we’ll wait to see what happens in the coming months,” concluded Capasa.  

All the shows on the Milanese calendar can be followed on milanofashionweek.cameramoda.it, which will also feature a section for multibrand and monobrand virtual showrooms.