Mango names Hailey Bieber as the face of its summer campaign

Spanish fashion brand Mango has enlisted American model and businesswoman Hailey Bieber for its next campaign. Following in the footsteps of figures such as Naomi Campbell, Scarlett Johansson, Penélope Cruz, Kate Moss, and Kaia Gerber, Hailey Bieber has signed as Mango’s new global ambassador, placing her at the forefront of its summer 2026 collection. The collaboration forms part of the development of the company’s 4E 2024–2026 Strategic Plan, aimed at strengthening the brand’s positioning and value proposition.

The company has chosen Bieber because she represents “a shared vision of authenticity, contemporary elegance, and self-expression,” values aligned with the brand’s current positioning. This new collection continues to develop the “Craft Your Own Story” concept, Mango’s creative platform centred on authenticity and personal expression. Inspired by the urban style of Los Angeles and by Bieber’s own aesthetic, the capsule features pieces such as micro-shorts, structured crop tops, oversized items, and long dresses, with a colourful palette highlighting shades of blue and red.

The collection, already available in select stores and via the company’s global online channels, is priced from 9.99 euros for a fitted strappy top to 69.99 euros for a long dress. In addition, the capsule includes pieces such as a cross-over halter-neck top, a high-neck jacket, and a floral-print skirt, along with accessories such as sandals, handbags, scarves, and belts.

Founded in 1984 by Isak Andic and headquartered in Palau-solità i Plegamans, Mango currently operates in more than 120 markets through a network of over 2,900 points of sale. Financially, the company closed the 2025 financial year with revenue of 3.767 billion euros, up 13% year on year, and expects to approach 4 billion euros in revenue by the end of 2026.