India’s amusement park industry valued at 15k cr, consumer spending up by 40%India’s indoor amusement industry, comprising Indoor Amusement Centres (IACs), has expanded significantly in recent years and is now valued at approximately INR 15,000 crore, according to a report titled ‘Ready, Set, Play: India’s Indoor Amusement Industry at a Turning Point’ released by ANAROCK and the Indian Association of Amusement Parks and Industries (IAAPI).
The report notes that consumer spending on indoor amusement experiences has increased by 30–40 per cent compared with pre-pandemic levels. Tier I cities have recorded around 10–15 per cent higher per-customer spending compared with Tier II markets, reflecting stronger participation and longer visitor engagement. Industry suppliers also report a 15–20 per cent increase in consumer outlay in recent years, driven by immersive entertainment formats and higher participation levels.
Globally, the indoor amusement centre industry was valued at USD 51.29 billion in 2024 and is projected to reach USD 84.03 billion by 2030, growing at a compound annual growth rate of around 9 per cent . Despite this momentum, India currently accounts for only around 2 per cent of the global market, indicating considerable growth potential.
Anuj Kejriwal, CEO – Retail, Leasing & Industrial Logistics, ANAROCK Group, said, “India’s indoor amusement industry is entering a decisive phase of transformation, evolving from predominantly children-centric recreation into a key component of the country’s experience-driven economy. Consumer spending intensity across IAC formats has strengthened materially. As the industry scales, safety and regulatory clarity must remain foundational priorities. IACs manage complex equipment and high footfall, primarily for families and children, making standardized norms essential. A harmonized framework would enable responsible expansion”.
According to the report, pricing across indoor amusement centres shows a strong mid-market concentration, with approximately 73.6 per cent of operators offering experiences priced between INR 500 and INR 1,499. This reflects a structural alignment towards accessible premium entertainment rather than mass-discount or luxury-focused pricing.
ANAROCK’s Market Pulse Survey indicates strong and frequent consumer engagement with indoor amusement centres. Around 52.4 per cent of respondents reported visiting such facilities once a month or more, while 22.9 per cent visit once every two to three months. Approximately 15.3 per cent visit once or twice a year, while only 9.4 per cent said they rarely visit.
Ankur Maheshwari, Chairman, IAAPI and Founder – Masti Zone, said, “For 27 years, IAAPI has been at the heart of India’s amusement growth. This first-of-its-kind report on IACs integrates operator, developer, consumer, and government views. IACs have grown from mall add-ons to amusement economy anchors. We explore consumer wants, format growth, operations, costs, safety, regulations, and taxes. With policy support and manufacturing incentives, our maturing industry can leap forward”.
The report also highlights improving operator economics, with around 47.4 per cent of projects achieving capital recovery within three to five years and another 31.6 per cent reporting recovery within three years. Mall-based multi-format centres continue to drive urban growth, while standalone and hybrid formats are expanding in high-density locations.
However, industry stakeholders point to regulatory and taxation challenges, including the current 18 per cent GST on tickets and rides and varying state-level licensing requirements. The report recommends the introduction of standardized safety frameworks, streamlined approvals, and policy recognition of indoor amusement centres as part of urban entertainment infrastructure to support sustainable growth.
