Image credit – Stock photo ID:1690854336Swiggy has announced a partnership with Tourism Western Australia (TWA) to mark World Tourism Day. The collaboration seeks to build awareness among Indian travellers about Western Australia as a holiday destination, blending Swiggy’s everyday convenience with the region’s leisure appeal.
At the centre of the campaign is the Quokka, widely known as “the world’s happiest animal.” The Quokka has been integrated into the Swiggy customer experience as a mascot, appearing on order-tracking maps, banner ads and Instamart promotions. The campaign draws attention to the “Quokka Selfie,” a social media trend that has become a popular highlight for visitors to Western Australia.
To boost engagement, Swiggy has introduced a gamified “Find the Quokka” challenge on its app. Users are invited to explore a digital travel map of Western Australia and locate five Quokka icons hidden among key landscapes. One participant, chosen through a lucky draw, will win return tickets for two to Western Australia, sponsored by TWA.
Tom Upson, Director Markets & Aviation, Tourism Western Australia, said: “India is one of Western Australia’s most important and fastest-growing visitor markets. By joining hands with Swiggy, we aim to inspire more Indian travellers to explore the breathtaking landscapes and welcoming spirit of our state. India’s quick commerce and online food delivery boom, led by Swiggy’s vast reach, offers us a unique platform to connect with today’s connected, convenience-driven consumers and place our destination firmly on their travel radar.”
Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, added: “Swiggy has always looked at ways to go beyond transactions and spark meaningful engagement with our consumers. Our partnership with Tourism Western Australia reflects this vision. By introducing the Quokka into the Swiggy experience, we are creating a moment of joy that nudges our users to imagine the pleasures of travel, even in the middle of their everyday routines.”
Arjun Mukundd, Country Manager, Tourism Western Australia, noted: “Travel is about creating moments of happiness that last a lifetime. With this campaign, we’re inviting Indian travellers to imagine their own joyful moments in Western Australia, whether that’s taking a Quokka Selfie, exploring our natural wonders, or experiencing our unique culture.”
The campaign, which runs until October 11, 2025, spans Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kochi, Kolkata, Pune and Chennai. Timed with India’s festive season, the initiative targets strong outbound travel markets where Swiggy has a significant user base.
