Zara bolsters global collaboration strategy, unveils collection alongside Ludovic de Saint Sernin

Inditex’s flagship brand Zara reaffirms its commitment to international collaborations. The label has joined forces with Belgian designer Ludovic de Saint Sernin to create a capsule collection that marries contemporary sensuality with timeless elegance. Under the name “Ludovic de Saint Sernin x Zara,” the collection, which includes ready-to-wear pieces, footwear and accessories, will be available from November 17 on the brand’s e-commerce platform and in selected stores worldwide.

“What we’ve created together is my idea of the perfect wardrobe: garments of exceptional quality that I want to wear, that I want my friends to wear- that I want everyone to wear!” said the designer, adding that “the most incredible thing about working on this collection was knowing that it would have a truly universal reach.”

Inspired by the cinematic energy of New York, the collection pays homage to the 1980s and 1990s, reinterpreting this aesthetic through a modern lens with materials such as satin-finished wool, silk satin, and supple leather, featured in pieces like a jet-black short coat and waxed jeans. The capsule also includes some of the designer’s most recognisable codes, such as metal eyelets, reimagined as polished chrome studs that embellish trench coats, dresses, and accessories.

Starring models including Alex Consani and Amelia Gray and directed by Gordon von Steiner, the campaign for the new collection transports the shared universe of the Belgian designer and the Spanish brand to a dreamlike landscape, frozen in time in the heart of Manhattan. The video shows the models wearing a series of pieces from the capsule, striking a balance between the real and the imaginary.

Through this partnership, Zara takes another step forward in its strategy of high-profile international collaborations, having previously joined forces with names such as British stylist Harry Lambert, with whom it has collaborated on several occasions, and Ghanaian painter Otis Kwame Kye Quaicoe, with whom it presented a menswear capsule last July.

Ludovic de Saint Sernin is himself no stranger to partnerships with Spanish firms. In February 2024, the designer made his debut at New York Fashion Week, where he presented his autumn/winter 2024 collection, accompanied by jewellery created by the Catalan brand Tous, designed especially for the occasion by the designer himself.

Founded in 1975, the Galician brand, which is celebrating its 50th anniversary this year, had a commercial network of 1,759 points of sale as at the end of 2024, including company-operated stores and franchises. In financial terms, Zara and Zara Home recorded a combined turnover of 27,778 million euros in their last financial year, 6.6% more than the previous year.

The brand is part of the Inditex conglomerate, chaired by Marta Ortega, whose portfolio also includes Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, and Lefties. The group, for its part, achieved a turnover of 38,632 million euros in the same period, with year-on-year growth of 7.5%.