Paul Smith and Barbour launch town-meets-country collab

Paul Smith and Barbour are both known for their frequent and interesting collaborations so it seems fitting that they should launch a collection together. And so they have done.

The two famous British labels have come up with the Paul Smith Loves Barbour offer. It’s a new 23-piece collection comprising “reimagined versions of some of Barbour’s most iconic coats”, alongside knitwear, accessories, and T-shirts. 

“Inspired by country shows”, we’re told the collaboration takes a “playful approach to country classics”, with unusual shades of waxed cotton, patchwork constructions, and a recurring Friesian cow motif.

The two labels bring “their own distinct perspective to the project” and it’s clearly an intriguing mix of Barbour’s countryside heritage and Paul Smith’s more metropolitan outlook. They said that “it’s this friction between town and country which imbues the collection with a one-of-a-kind personality”.

The creative concept for the supporting campaign “leans into playful contrasts that tell a story, grounded in British character, reimagined with wit and modernity”. 

It’s based around the environment of a British country fair and the companies said the campaign is “rich in nostalgia, evoking warm memories and inviting people to see both design houses in a whole new, refreshing light – unexpected, and full of personality”.