Lee and Crayola launch limited-edition capsule

Lee and Crayola have teamed up to introduce a limited-edition capsule collection that combines Lee’s iconic workwear silhouettes with eight fan-favorite retired Crayola crayon shades.

For the first time in Crayola’s history, colors such as Magic Mint, Dandelion, Raw Umber, Orange Red, and Violet Blue return as part of a curated palette designed to reimagine Lee’s signature styles. 

The collection gives a ’90s-inspired update to staples like overalls, carpenter pants, and chore jackets, with indigo railroad stripes overdyed in vibrant shades. Complementary tops, hoodies, and graphic tees round out the assortment, while exclusive co-branded leather patches, rivets popping in the palette’s colors, and other uniquely designed trim highlight the collaboration.

“Crayola immediately brings to mind creativity, expression and a hint of childhood nostalgia. Layering this palette with Lee’s workwear resulted in a collaboration that embraces those feelings while being fresh, modern and made for today’s consumer,” said Joe Broyles, vice-president of global collaborations, Lee.
 
“Color has such a personal connection for all ages, and we are thrilled to unite with Lee to bring the Limited Edition Collection of retired crayon colors to life,” added April Heeren, senior director Americas outbound licensing at Crayola. “This partnership celebrates where timeless denim meets the vibrant spirit of creativity, inspiring self-expression in each shade.”

The Lee x Crayola collection is now available at Lee-owned stores and websites in the U.S., Europe, and China, as well as through select retail partners, including Nordstrom, Urban Outfitters, Walmart in the U.S., Asos and Zalando in Europe, and ECI and INNO department stores.