Five fashion pop-ups to discover across Paris and Marseille this June

As summer approaches and Paris Men’s Fashion Week draws near, brands are stepping up their efforts to make an impact. Pop-ups, immersive concept stores, and temporary installations are proliferating across the capital and further afield. Here’s a round-up of five pop-ups shaping June’s fashion agenda.

Octobre Éditions in Marseille

To celebrate Father’s Day, Octobre Éditions is heading to Marseille with the opening of a pop-up within the Sézane Apartment on rue Francis Davso. The initiative forms part of the development strategy of the menswear label, founded in 2017 by the creators of Sézane, which is rolling out temporary formats to meet customers beyond its permanent stores.

With around a dozen points of sale worldwide, including several standalone boutiques in Paris and shared spaces with Sézane across France, Octobre Éditions continues to build out its physical presence. The Marseille opening comes just a few weeks after the launch of another pop-up in Brussels, running over a similar period.

From June 5 to 20, visitors can explore a selection of the brand’s essentials alongside several pieces from the Spring–Summer collection. Octobre Éditions will also spotlight its new line of summer tailoring and a range of timeless, season-ready accessories.

Located at 24 rue Francis Davso, the pop-up will be open Tuesday to Saturday, 11am to 7pm, until June 20.

Damson Madder in Paris

British brand Damson Madder, founded in 2020 by Emma Hill, continues its international expansion with the opening of its first European pop-up. After several temporary retail experiences in London, New York, and Los Angeles, the London-based label is setting up in the Marais district of Paris with a temporary concept store open from June 19 to 22 at 62 rue Charlot.

Designed by interior designer Kat Milne, the space takes cues from the home and translates them into a retail environment. The layout draws on domestic interiors to deliver an immersive experience true to the brand’s creative universe. Over the four days, a programme of DJ sets, together with an event organised for the Fête de la Musique, will bring the space to life.

This opening coincides with the launch of the Pre-Fall 2026 collection, These Four Walls, unveiled from June 16. The season explores a nostalgic, indie aesthetic inspired by 2000s auteur cinema, with silhouettes blending casual denim, lightweight sportswear jackets, voluminous embroidered skirts, and romantic slip dresses. The collection is accompanied by a campaign shot by Olga Sokal, channelling Sofia Coppola’s cinematic universe.

In parallel with this pop-up, Damson Madder will also be at Galeries Lafayette Haussmann, with a shop-in-shop from June 9 to 30.

Bourrienne Paris X and Chatelles in Paris

Bourrienne Paris X and Chatelles are joining forces for a temporary pop-up in the heart of rue du Bac, in Paris’s 7th arrondissement. Open from May 28 to June 28 at 94 rue du Bac, the space brings together two Parisian houses around a shared world that blends timeless elegance and artisanal craftsmanship.

Founded in 2017, Bourrienne Paris X has made its name with a focus on reinterpreting the white shirt. The brand revisits this wardrobe staple by incorporating archival- and historically inspired details, turning the piece into a canvas for expression between heritage and modernity.

Chatelles, for its part, was created in 2012 by François du Chastel after a career in investment banking in London, before returning to Paris. The brand specialises in customisable women’s slippers, designed as modular pieces thanks to a system of interchangeable accessories. This approach allows styles to be tailored to each client’s tastes and wardrobe.

In this joint pop-up, visitors can discover a selection of signature pieces from both houses, highlighting a shared vision of Parisian style.

L’Aventure and Clio Peppiatt, a pop-up for Fashion Week

For Fashion Week in June 2026, L’Aventure is hosting an exceptional collaboration with London designer Clio Peppiatt, founder of the eponymous brand renowned for her intricately hand-embroidered dresses. From June 23 to 28, 2026, the Parisian spaces of Club de l’Aventure and Hôtel L’Aventure, located at 4 avenue Victor Hugo in the 16th arrondissement, will be transformed into an exclusive pop-up dedicated to her singular universe.

For this activation, the venue is completely transformed into an immersive experience around the theme of adventure, the common thread of the collaboration. The installation brings the designer’s imagination to life through a scenography conceived as a sensory journey, deepening the dialogue between fashion, lifestyle, and emotion.

On this occasion, Clio Peppiatt unveils a one-of-a-kind piece created especially for the event, centred on the same theme. True to her craft, the designer is also presenting a selection of creations produced in very limited quantities, available by private appointment only, in an intimate, discreet setting.

The opening will be marked by an exclusive evening on June 23 2026, bringing together hand-picked guests and close associates of the designer. Conceived as a full immersion, it will feature dedicated scenography, signature cocktails and a DJ set.

Momotaro opens its first pop-up

Japanese brand Momotaro Jeans continues its international expansion with the opening of its first pop-up in Paris. Already sold in 26 countries and regions worldwide, the premium denim specialist is making the French capital a strategic milestone in its international growth. The pop-up will open on June 25 at 13 rue des Filles-du-Calvaire, in the 3rd arrondissement, with a showroom accessible from June 23 to 28.

With this installation, the brand aims to go beyond merely presenting its collections, inviting visitors to discover its approach to denim and its craftsmanship. Founded in 2006 in Kojima, Okayama Prefecture, the historic heartland of Japanese denim, Momotaro Jeans has grown around integrated production and recognised textile expertise. Over the years, the company has produced for more than 200 high-end brands worldwide.

For this first Paris showcase, the brand has conceived an immersive space highlighting Japanese materials and artisanal techniques. The wooden structures, crafted by the Japanese company Matsui Kensetsu and assembled on site by the Daiku Association, rely on traditional joinery methods without nails or screws. Fitting rooms lined with denim and indigo fabrics complete a décor designed as a demonstration of Japanese savoir-faire.

The experience will also feature a vintage Union Special sewing machine for on-site alterations. In parallel, a showroom open from June 23 to 28 will present the brand’s Spring–Summer 2027 collection, host professional meetings and include a space dedicated to the brand’s history and universe.