As Victoria Beckham TV show debuts, brand opens Selfridges pop-up, launches Net-A-Porter exclusives

Ahead of the release of her new Netflix show this week, Victoria Beckham has opened a pop-up at Selfridges’ Corner Shop, as well as launching an exclusive selection on Net-A-Porter.

The House of VB Selfridges residency runs until November 1 and includes both fashion and beauty.

As is always the case for brands opening pop-ups in this particular piece of prime London real estate, the label has pulled out all the stops with major attention to detail including finishing touches such as the doorbell that plays a message from Beckham, or the specially-installed staircase. 

As for the fashion on offer, it’s an exclusive capsule collection dubbed The Dressing Room and featuring pieces the pop star-turned-entrepreneur wears in the Netflix documentary along with other AW25 items. The selection takes in daywear to full-on evening looks as well as footwear and accessories in exclusive-to-Selfridges colourways.

Meanwhile, the pop-up’s beauty offer can be seen in The Powder Room, also with exclusives and experiential features.

Looking at the Net-A-Porter offer, which launches Thursday, the exclusive capsule collection is “a refined edit that embodies the designer’s modern vision of femininity and effortless day-to- night dressing,” we’re told.

Coming on the same day as the documentary launches and just after the Selfridges opening, it’s bound to attract a lot of attention.

The offer comes in a rich palette of earthy browns, lifted with subtle pastel accents, and spans signature silk slips, lace maxis, suede separates and accessories.