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Modi’s political journey from the BJP’s Prime Ministerial candidate in 2013 to leading the country into his third consecutive term in 2024 is a story of relentless electoral energy
As he turns 75, Modi stands as India’s second longest-serving Prime Minister — a testament to his political perseverance and unmatched connect with voters. (Image: PTI File)
As Prime Minister Narendra Modi turns 75, he has already crossed a historic milestone — becoming India’s second longest-serving Prime Minister at the Centre. Modi’s political journey from the BJP’s Prime Ministerial candidate in 2013 to leading the country into his third consecutive term in 2024 is a story of relentless electoral energy, ideological conviction, and an unmatched connection with the masses. Modi has brought to Indian politics the right blend of nationalism and progress, making him a leader that the masses look up to.
From Candidate to Contender: The 2013 Turning Point
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The decisive shift in national politics came in September 2013, when the Bharatiya Janata Party officially announced Narendra Modi as its Prime Ministerial candidate. At the time, the Congress-led UPA was battling corruption scandals and economic slowdown. Modi’s image as a strong and efficient leader offered the BJP a compelling alternative. His campaign, backed by catchy slogans and high-energy rallies, promised to deliver a new model of governance. He came with a solid testament of the Gujarat governance model.
2014: ‘Abki Baar Modi Sarkar’
The 2014 general elections were a watershed moment. The BJP’s campaign revolved almost entirely around Modi, summed up in the slogans “Abki Baar Modi Sarkar” and “Acche Din Aane Wale Hain.” Both resonated deeply with an electorate weary of drift and indecision. The results spoke for themselves: the BJP secured 282 seats, its first majority on its own in Parliament. The slogans did more than brand a campaign — they transformed the national political conversation into a referendum on Modi himself. Modi’s promise of economic reform and strong leadership energised voters nationwide, establishing him as a transformative leader on India’s political stage.
2019: ‘Phir Ek Baar Modi Sarkar’ and ‘Modi Hai To Mumkin Hai’
By 2019, Modi had firmly established himself as the central figure in Indian politics. The BJP’s slogans — “Phir Ek Baar Modi Sarkar” and “Modi Hai To Mumkin Hai” —carried forward the personal pitch. The campaigns showcased Modi not just as a political leader but as a symbol of possibility and national pride, especially after the Balakot airstrikes. The party returned to power with an even larger majority of 303 seats. The resonance of these slogans proved that the “Modi factor” was not a one-time phenomenon but a deep, continuing current in Indian politics.
The victory was interpreted as a strong endorsement of his policies on nationalism, security, and governance reforms. Modi’s government focused on flagship initiatives like the Goods and Services Tax (GST), demonetisation, and infrastructure development, all of which solidified public support. His ability to connect with people directly through innovative communication channels, including social media and public rallies, helped BJP maintain its dominant position. The NDA alliance under Modi’s leadership remained cohesive, amplifying the BJP’s reach across the country.
2024: ‘Modi Ki Guarantee’
The 2024 election brought a new challenge. After two sweeping mandates, the BJP aimed high with the slogan “Ab Ki Baar 400 Paar” — signaling confidence in Modi’s ability to deliver another landslide. Alongside, “Modi Ki Guarantee” was pitched as a personal assurance of governance outcomes, positioning Modi as the guarantor of both welfare and stability. Though the BJP fell short of the ambitious 400 target and had to lean more on its NDA allies, the taglines again ensured that Modi remained at the heart of the campaign. Every ally ultimately endorsed him as the undisputed leader of the coalition.
A Legacy
As he turns 75, Modi stands as India’s second longest-serving Prime Minister — a testament to his political perseverance and unmatched connect with voters. Across three elections, it was not just policies or party structures that defined his rise, but also the ability of carefully crafted slogans to amplify the “Modi factor” and make every national poll a personal mandate.
PM Modi’s 75th birthday not only highlights his personal milestone but also celebrates a political career that has reshaped India’s contemporary political narrative and governance, making him a central figure in the India’s development story.
“PM Modi is the most loved one of all (leaders) around the world. This is really proven that he has been a major leader,” Italian Prime Minister Giorgia Meloni had said while speaking about PM Modi. Known by not just Indians but the world for transformative welfare schemes and bold decisions, PM Narendra Modi has etched his name permanently in the annals of Indian history.
About the Author
The News Desk is a team of passionate editors and writers who break and analyse the most important events unfolding in India and abroad. From live updates to exclusive reports to in-depth explainers, the Desk d…Read More
The News Desk is a team of passionate editors and writers who break and analyse the most important events unfolding in India and abroad. From live updates to exclusive reports to in-depth explainers, the Desk d… Read More
September 16, 2025, 17:26 IST
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