Maruti Suzuki India on Tuesday said it has signed a memorandum of understanding with Kerala Grameena Bank to offer vehicle financing solutions to customers across Kerala, strengthening access to retail loans for new cars, pre-owned vehicles and commercial vehicles.
Under the partnership, Kerala Grameena Bank will provide financing options across Maruti Suzuki’s model range, targeting a wider customer base, including first-time buyers, small entrepreneurs and customers in rural and semi-urban markets. The collaboration aims to offer competitive and customised finance schemes, leveraging Maruti Suzuki’s dealership network and the bank’s local reach.
Banerjee said that the tie-up reinforces Maruti Suzuki’s focus on making vehicle ownership more affordable and convenient, particularly in a key market such as Kerala. He added that the partnership would enhance the overall car-buying experience through customer-friendly financing options.
Vijayabhaskar said that the collaboration would help expand the bank’s retail car loan portfolio by combining its grassroots presence with Maruti Suzuki’s distribution strength, improving access to mobility and supporting economic activity across the state.
