Under the industry-first initiative, MG EV owners can opt for a guaranteed resale value after three, four or five years, depending on the plan chosen. The programme builds on the company’s earlier assurance of a 60 per cent buyback value after three years and is not linked to any loan or finance scheme. Commercial users of the MG ZS EV are also eligible for assured resale benefits for vehicles up to three years old or with mileage capped at 60,000 km per year.
The programme, branded as the MG Value Promise, is facilitated by Lockton India Insurance Broking and Advisory Ltd, in partnership with Zuno General Insurance. Customers will have the flexibility to retain, return or exchange their vehicle at the end of the selected tenure, reducing depreciation risk and making upgrades to newer models easier.
Anurag Mehrotra, managing director, JSW MG Motor India, said resale value remains a key consideration for EV buyers, and the assured buyback is intended to provide greater financial predictability and peace of mind over a longer ownership cycle.
The company said the initiative is designed to lower adoption barriers by addressing uncertainty around long-term EV ownership, particularly as electric vehicle penetration expands beyond early adopters.
Zuno General Insurance, the programme’s insurance partner, said the collaboration aligns with its focus on building digital-first solutions for EV ownership, while Lockton India highlighted the role of structured buyback models in improving transparency and trust in the evolving EV ecosystem.
