Audi India Q7Audi India has launched ‘My Auras’, a new in-car personalisation feature designed to integrate music, climate control, ambient lighting and seat comfort into a unified digital experience across compatible Audi models in India.
The platform is available via MyAudi Connect and is integrated directly into select Audi vehicles, enabling users to customise driving environments through pre-set themes and mood-based configurations.
My Auras integrates with Apple Music to curate playlists aligned with selected themes, while advanced airflow management adjusts cabin temperature and ventilation based on user preferences.
The system also enables adaptive seat functions, including heating, cooling and massage, which are activated automatically depending on the selected mode. Users can control multiple settings through a single interface rather than adjusting individual vehicle features separately.
Audi India said the feature will be available across its luxury portfolio, including models from the Audi A range, Q range, e-tron electric range and RS performance lineup.
The company added that My Auras is compatible with select Audi vehicles from model year 2024 onwards and can be accessed through the MyAudi Connect app or the vehicle’s infotainment system, with functionality currently limited to iOS devices.
