Sunday, July 19, 2026
34.5 C
New Delhi

The ‘Cookie-Jar Approach’ To Investing: Why Different Goals Need Different Risk-Taking Strategies

Show Quick Read

Key points generated by AI, verified by newsroom

  • Risk attitude varies per goal, requiring separate investment portfolios.
  • Each portfolio uses equity ETFs and bond funds simply.
  • Implement each goal using dedicated account, two SIPs.

Most people think of themselves as either risk-takers or cautious investors. But that is not quite how it works. Your risk attitude is not a fixed personality trait. It can change depending on what you are investing in.

You might be willing to take risks while saving for a vacation, but become very conservative when it comes to your child’s education. This single insight changes how you should build your investment portfolio.

Why One Portfolio Is Not Enough

When you have different goals, a single investment portfolio tries to do too many things at once. The risk level that works for one goal may be completely wrong for another.

Two goals can have the same time horizon but still require different investment approaches. This is because how you feel about losing money is not the same across all your goals. The stakes are different. The emotions are different.

The solution is straightforward: build a separate portfolio for each goal.

The Cookie-Jar Idea

Think of the jars in your kitchen. Each one holds a specific ingredient. You do not mix everything into one jar.

The same logic applies to investing. Label each portfolio after the goal it serves. One for retirement. One for your child’s education. Each jar holds what it is meant to hold, and nothing else. This is called the cookie-jar approach to investing.

Also Read: Opendoor To Lay Off Nearly 250 Employees As It Winds Down India Operations, Shifts Roles To US

Keeping It Simple

Managing multiple portfolios sounds complicated. It does not have to be.

For each portfolio, you only need two asset classes: equity and bonds. And for each asset class, pick just one investment product.

For bonds, a bank recurring deposit works well. The key is to match the deposit tenure with your goal’s time horizon.

For equity, an ETF (exchange-traded fund) is a good choice. It is a passive product, meaning it simply tracks a market index rather than trying to beat it. This also helps you avoid a common regret: wondering why you did not pick a fund that ended up doing better than yours.

How To Actually Set It Up

Start by deciding how much you want to save each month for each goal. Transfer that amount to a separate savings account meant only for that goal.

From that account, set up two SIPs (systematic investment plans). One SIP goes into the equity ETF. The other goes into the recurring deposit or a bond fund.

That is two SIPs per goal. Two jars, so to speak.

Why A Separate Account Matters

Keeping a dedicated savings account for each goal makes your life easier when it is time to rebalance.

Rebalancing means adjusting the mix of equity and bonds in your portfolio over time. As you get closer to your goal, you should reduce equity exposure because you cannot afford big losses near the finish line.

Having a separate account for each goal makes it easier to track, adjust, and protect each portfolio independently.

Is It Worth The Effort?

Managing a separate portfolio for every life goal may sound like a lot of work upfront. But once you automate the process through SIPs, it largely runs on its own.

The payoff is that each goal gets the right level of risk. Your retirement savings are not held hostage to how you feel about your vacation fund. And your child’s education money is protected even when equity markets fall.

One portfolio tries to be everything. The cookie-jar approach lets each goal breathe on its own.

Also Read: Gold Silver Rate Today (June 11): Prices Fall Nearly 2%, Check Latest Rates In Delhi, Mumbai, Chennai, More

Go to Source

Hot this week

Warming seas are bringing octopus, red mullet and bream into UK waters

Buck Bennett says he is seeing more species of Mediterranean fish in the seas off Cornwall Warming sea temperatures are bringing Mediterranean marine species into British waters, forcing local fishers to change the way they work and Read More

‘Security hole’ enabled US-Israel bombing of Ayatollah’s residence: Iran minister Araghchi

Abbas Araghchi (File photo) Iranian foreign minister Seyyed Abbas Araghchi has claimed that the bombing of Ayatollah Ali Khamenei’s residence, which killed the then-Supreme Leader, was enabled by a breach which he described as Read More

‘No bribes, no threats’: Iran FM says US cannot scare people who expect death at any moment

Iran’s Foreign Minister Seyed Abbas Araghchi Iranian foreign minister Abbas Araghchi detailed his position on the current war in the Middle East and shared an excerpt from his negotiations with Witkoff during an interview with Read More

DNA from 457 koalas suggests the species nearly went extinct 100,000 years ago, before humans…

Koalas nearly went extinct before humans arrived, DNA study reveals A major genetic study has found that koalas almost became extinct about 100,000 years ago because of major climate changes, long before the first humans reached Aust Read More

‘That’s what Lindsey wanted’: Trump seeks Iran’s inclusion in Russia sanctions bill

US President Donald Trump US President Donald Trump on Sunday backed expanding the proposed Russia sanctions legislation to include Iran, urging Republican lawmakers to broaden the scope of the bill. Read More

Topics

Warming seas are bringing octopus, red mullet and bream into UK waters

Buck Bennett says he is seeing more species of Mediterranean fish in the seas off Cornwall Warming sea temperatures are bringing Mediterranean marine species into British waters, forcing local fishers to change the way they work and Read More

‘Security hole’ enabled US-Israel bombing of Ayatollah’s residence: Iran minister Araghchi

Abbas Araghchi (File photo) Iranian foreign minister Seyyed Abbas Araghchi has claimed that the bombing of Ayatollah Ali Khamenei’s residence, which killed the then-Supreme Leader, was enabled by a breach which he described as Read More

‘No bribes, no threats’: Iran FM says US cannot scare people who expect death at any moment

Iran’s Foreign Minister Seyed Abbas Araghchi Iranian foreign minister Abbas Araghchi detailed his position on the current war in the Middle East and shared an excerpt from his negotiations with Witkoff during an interview with Read More

DNA from 457 koalas suggests the species nearly went extinct 100,000 years ago, before humans…

Koalas nearly went extinct before humans arrived, DNA study reveals A major genetic study has found that koalas almost became extinct about 100,000 years ago because of major climate changes, long before the first humans reached Aust Read More

‘That’s what Lindsey wanted’: Trump seeks Iran’s inclusion in Russia sanctions bill

US President Donald Trump US President Donald Trump on Sunday backed expanding the proposed Russia sanctions legislation to include Iran, urging Republican lawmakers to broaden the scope of the bill. Read More

Nick Jonas drops b’day wish for PC, shares glimpse of their romantic getaway

Priyanka Chopra celebrated her 44th birthday on July 18, and the occasion was marked with the release of fresh stills from her upcoming Telugu film Varanasi. Read More

‘Dhurandhar’ singer Jasmine allegedly groped by crowd, disturbing video goes viral

Punjabi singer Jasmine Sandlas has sparked concern among fans after a video from her recent concert in Dehradun went viral online. Read More

‘Love Island UK Season 13’ controversies

(Image Credits: Instagram) It’s time to wrap up the drama of Casa Amor with the ‘Love Island UK Season 13’ finale expected to release on July 27, 2026. With the surreal weeks, many fans saw high-profile bombshells on the show. Read More

Related Articles