Tata Motors presented a series of collaborations linked to the Sierra brand.Tata Motors Passenger Vehicles has unveiled the production-ready version of the Tata Sierra at the Sierra Brand Day in Mumbai. The company traced the model’s journey from the original 1991 Sierra to its latest version, which will be launched on November 25, 2025.
Martin Uhlarik, Vice-President and Head of Global Design, Tata Motors, said the Sierra represented Indian ingenuity and aspiration. He said the new Sierra paid homage to its roots while embracing future direction, adding that reimagining the vehicle was a process intended to honour heritage and create design that connects across generations.
Collaborations showcased at the unveiling
Tata Motors presented a series of collaborations linked to the Sierra brand. The Delhi Watch Company introduced a limited-edition timepiece inspired by the Sierra’s design elements, including B-pillar details, a horse motif and topographic patterns. The watch will be available in 500 numbered units.
Gully Labs presented a version of its Dvaita sneaker that incorporates references to the SUV’s design, including topographic lines and a horse emblem.
HUEMN released a capsule collection featuring clothing and accessories carrying Sierra-related motifs.
Nappa Dori introduced travel accessories inspired by the Sierra’s silhouette and colour palette.
Starbucks unveiled a co-branded tumbler featuring topographic patterns and the vehicle’s silhouette.
