Sofia Richie Grainge launches SRG with Revolve

Revolve debuted on Thursday a new label created and designed by Sofia Richie Grainge.

Dubbed “SRG”, the line reflects Sofia’s signature aesthetic — polished yet effortless, timeless yet modern — and aims to offer consumers a considered wardrobe built on quality and durability.

The debut SRG collection includes a curated range of ready-to-wear staples, including suiting, elevated outerwear, silk shirting, and dresses, designed in neutral palettes with subtle seasonal highlights. Prices range from $250-$1,850 and is available in sizes XXS–XL.

“SRG is a reflection of the way I’ve always approached getting dressed; intentional, timeless, and personal,” said Richie Grainge. 

“I wanted to create a brand people return to season after season, with pieces built on quality and created for longevity. Bringing SRG to life has been a vision I’ve had for years, with every detail carefully considered to create true wardrobe investments. Partnering with FWRD | Revolve felt natural – their expertise, community, and platform make them the perfect home to share my vision and bring SRG to a wider audience.”

The launch further expands Revolve’s in-house brand portfolio with a collection of timeless, exclusive styles created to meet evolving consumer demands. In developing the line, Richie Grainge collaborated closely with the Revolve design team, leveraging the strength of the platform to bring her aesthetic to life.

“We’re thrilled to officially launch SRG, a brand that has been thoughtfully developed in close partnership with Sofia. She is an incredible collaborator, bringing her vision and perspective to every detail, and we couldn’t be more excited to welcome SRG into our coveted roster of in-house brands,” said Raissa Gerona, chief brand officer, Revolve Group Inc.

“This partnership marks a new era for Revolve – one that expands our offerings while continuing to push boundaries and deliver the trends our community loves. From its clean lines to its classic silhouettes and refined craftsmanship, SRG is a celebration of modern femininity.” 

The first drop of the SRG collection is available now exclusively on Revolve.com, FWRD.com, and SRG-atelier.com.