Pull&Bear makes its catwalk debut in London with Lueder collaboration

Inditex’s youth-oriented fashion label continues to add to its list of milestones. Pull&Bear staged its first catwalk show on 20 September during London Fashion Week, in partnership with emerging designer Marie Lueder. The collection, developed jointly with the German designer, forms part of the BFC Newgen program.

The capsule explores medieval imagery through a contemporary lens, combining experimental silhouettes with urban references and club culture codes. Comprising 20 garments and six accessories, the collection is crafted from technical fabrics, including washed denim, structured knits, and sheer nylon, in a palette of earthy, distressed tones. Inclusive and genderless in spirit, the collection reflects Lueder’s conceptual aesthetic, reinterpreted through the brand’s lens.

Following the show, the collection was officially unveiled at an after-party held at Pull&Bear’s Oxford Street flagship, which opened on April 11. The capsule is now available on the brand’s e-commerce platform and in selected stores, with prices ranging from €29.99 for a tank top to €149.99 for a quilted jacket.

The BFC Newgen project, led by the British Fashion Council, is widely regarded as one of the key platforms for nurturing emerging talent in the UK. Pull&Bear became the lead sponsor in 2024, supporting a new generation of designers. Through its Canvas for Creativity initiative, the firm puts its global resources at the disposal of these creators to develop collaborative projects that combine creativity with commercial reach.

Founded in 1991, the brand based in the town of Narón, A Coruña, ended 2024 with a network of 800 stores, both owned and franchised, and a presence in more than 200 markets through its online channel. The company is part of the Inditex group, alongside other brands such as Zara, Massimo Dutti, Stradivarius, Bershka, Oysho, Zara Home, and Lefties.

In financial terms, Pull&Bear grew revenue by 4.6% in the 2024 financial year, to €2,469 million. Globally, the Inditex group increased its revenue by 7.5% to €38,632 million.