NikeSkims unveils debut apparel collection with athlete-fronted campaign

Nike and Skims unveiled their first apparel collection on Monday, introducing far more than a collaboration, but a standalone brand: NikeSkims. 

The debut line spans seven collections and 58 silhouettes, offering a “system of dress” the brands say transitions seamlessly from studio to gym and beyond, with more than 10,000 ways to mix and match.

The launch follows the announcement in February of a partnership between Nike and Skims, bringing together Nike’s performance expertise and Skims’ solutions-driven approach to women’s apparel. The line will be available September 26 on Nike and Skims websites, as well as at select Nike and Skims flagship stores in New York and Los Angeles.

“NikeSkims is a bold evolution in how women experience sport and style — and together with Skims, we’re delivering what no other brand can,” said Amy Montagne, president, Nike. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”

The debut is backed by a campaign titled “Bodies at Work”, directed by Janicza Bravo and photographed by Luis Alberto Rodriguez and Rob Woodcox. The film and imagery feature more than 50 athletes across Nike’s portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner, Serena Williams, and Skims co-founder Kim Kardashian.

“NikeSkims’ Bodies at Work film celebrates every woman’s strength and power,” said Kim Kardashian. “Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”

The first NikeSkims launch introduces three core collections — Matte, Shine, and Airy — alongside four seasonal capsules featuring track-inspired, vintage, semi-sheer, and nylon styles. Pieces are designed with sculpting fabrics, innovative materials, and Nike’s Dri-Fit technology to deliver compression, breathability, and stretch.

Jordan Chiles, an Olympic and world-champion gymnast, praised the collection for its combination of performance and style.

“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSkims allows me to do that,” she said. “The NikeSkims product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”