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A scuffle broke out outside an Apple store in Mumbai during the iPhone 17 pre-booking on Friday, prompting quick intervention by security personnel.
Scuffle at an Apple store in Mumbai (Video screengrab/Social Media)
Mumbai witnessed chaotic scenes on Friday morning as a scuffle broke out outside the Apple Store at BKC Jio Centre as the iPhone 17 series hit the shelves in India.
Large crowds had gathered outside the store since early morning to get their hands on the new device, leading to a rush situation.
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Amid the heavy footfall, also comprising onlookers, a minor altercation erupted among a few people, prompting immediate intervention by security personnel stationed at the venue.
The incident was quickly brought under control, and no injuries were reported.
VIDEO | iPhone 17 series launch: A scuffle broke out among a few people amid the rush outside the Apple Store at BKC Jio Centre, Mumbai, prompting security personnel to intervene.Large crowds had gathered as people waited eagerly for the iPhone 17 pre-booking.#iPhone17… pic.twitter.com/cskTiCB7yi
— Press Trust of India (@PTI_News) September 19, 2025
Despite the disruption, excitement remained high as customers continued to queue up eagerly for the latest iPhone model.
An earlier video from outside the same store in Mumbai showed a long queue.
Apple has commenced the sale of its newly launched iPhone 17 series across India, prompting large crowds and long queues outside its flagship stores across cities, as tech enthusiasts gathered to be among the first to purchase the latest devices.
The latest Apple launch includes the iPhone 17, iPhone 17 Pro Max, AirPods 3, Watch Series 11, Watch SE3, and Watch Ultra 3.
These were unveiled globally on September 9.
Long queues of buyers were seen outside Apple’s flagship store in Bandra-Kurla Complex (BKC) in Mumbai today.
About the Author
Vani Mehrotra is the Deputy News Editor at News18.com. She has nearly 10 years of experience in both national and international news and has previously worked on multiple desks.
Vani Mehrotra is the Deputy News Editor at News18.com. She has nearly 10 years of experience in both national and international news and has previously worked on multiple desks.
September 19, 2025, 09:36 IST
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