Estée Lauder taps Hailee Steinfeld for Glimmer fragrance launch

Estée Lauder has tapped actress and singer Hailee Steinfeld for the launch of Glimmer, a new prestige fragrance. 

The amber floral fragrance with a gourmand twist, launches with a global campaign, built around the belief that a single spark can inspire meaningful connections. The campaign positions Steinfeld and her singing voice as catalysts for the joy and optimism at the heart of the fragrance.

The Glimmer campaign will debut globally across television, print, digital, in-store and out-of-home channels beginning on Thursday. 

“Hailee is the embodiment of what Glimmer represents; she is confident, has a contagious sense of joy, and understands the power of connecting with her community,” said Justin Boxford, global brand president, Estée Lauder. 

“Consumers have grown up with Hailee and have followed her journey from a young actress to an accomplished multi-hyphenate artist and cultural force. Her authenticity, creativity, and ability to inspire audiences across generations make her the perfect ambassador for Glimmer.”

Academy Award-nominated actress, multi-platinum recording artist and producer, Steinfeld has built a successful career across film, television and music. Known for roles in “Sinners”, “Spider-Man: Across the Spider-Verse”, “Pitch Perfect” and “True Grit”, Steinfeld has also earned billions of global music streams with hits including “Love Myself” and “Starving”.

“Fragrance has an incredible ability to tell a story without words, evoke emotion, and create memories that stay with you,” said Steinfeld. “What drew me to Glimmer is that it’s more than a fragrance; it’s a feeling and I’m honored to be a part of it.”

Glimmer Eau de Parfum will launch next month at select global retailers, with pricing set at $130 for 50ml and $160 for 100ml.