Published
July 2, 2026
Marco Pescarolo continues to consolidate international growth and strengthen its presence in global markets. The Italian fashion house was founded in 1999 with a focus on menswear- particularly trousers crafted from the highest-quality fabrics. The business is now experiencing significant growth with its women’s clothing collection as well.
“In addition to the core styles, the Marco Pescarolo showroom features approximately 400 SKUs, with about 280 on display. At Pitti Uomo 110, however, we’ll continue to present only what we call ‘Bites’- small highlights from the collection- because, since we can’t display all our items at the fair, our goal is to pique the curiosity of buyers and customers and encourage them to visit our showroom. Our iconic pieces are still the tops and the ‘Caracciolo’ and ‘Nerano’ pants,” founder Marco Pescarolo tells FashionNetwork.com.
“This year, however, in line with market trends, we’ve expanded our line with the ‘Relaxed Fit’ capsule collection, featuring pants in sizes ranging from 20 to 22,” Pescarolo continues. “For the past three years, we’ve been offering lines that are more relaxed than the classic Caracciolo and Nerano styles, with a regular fit that leans toward slim.”
The Naples-based company is focusing heavily on international expansion, so much so that in 2026–27 it will explore new markets, particularly in Asia, including the United Arab Emirates, Japan, and China.
Marco Pescarolo is now available in over 300 multi-brand stores worldwide. “We’re distributed (in addition to Italy) in North America, Ukraine, Russia, Kyrgyzstan, Poland, Uzbekistan, as well as in France, Germany, and Romania (where we’ve just launched), so we cover nearly every corner of the globe,” adds Benedetta Pescarolo, marketing director. “We like to divide the world into three geographic business regions- Europe, Eastern Europe, and the Americas- and we’re fortunate, both in terms of revenue and the number of accounts, to be perfectly balanced across these three areas. And we’re about to begin distribution in India.”
On the retail front, Marco Pescarolo has launched two partnerships for two dedicated corners, one in Dallas, US, and the other in Almaty, Kazakhstan. “We’ll open another one in late September in Amsterdam, but we’re in talks to launch another in a department store in Switzerland, and a third in Kyrgyzstan,” the founder assures us. “In the United States, we’re starting to be recognised as a brand- a crucial step for the American market.”
After closing the 2025 fiscal year with an 18% increase in revenue, exceeding 19 million euros- thus confirming the brand’s growth trend over the past 20 years, which hovers around 20% annually-Marco Pescarolo ended the first quarter of 2026 with a 15% increase compared to the same period in 2025. “We expect to close the second quarter with a 17–18% increase compared to the second quarter of last year,” says Benedetta Pescarolo, “so we expect, if market and global conditions- unfortunately, I must say- allow it, to maintain growth for the full year and close 2026 with a 20–21% increase.”
These results, which are a welcome countertrend to the challenging global geopolitical and financial situation, are achieved by Marco Pescarolo in part thanks to the affordable prices of his clothing relative to its high quality and his positioning in the luxury market. A pair of pants from the Campania-based label sells for between 499 and 599 euros, with some variations depending on the market, while vicuña jackets or suits can cost as much as 6,000 euros.
“Last winter, we launched a capsule collection featuring three different weights of vicuña: a double-faced vicuña fabric used for jackets, a vicuña jersey used for a more luxury-sportswear-inspired suit, and a vicuña-cashmere blend for pants and tops, allowing us to create a complete, exceptionally refined look- even in terms of price,” Benedetta Pescarolo recalls with pride.
The “quiet luxury” brand, whose logo features the large nose of the Pulcinella mask, has 25 direct employees working at the company’s production headquarters located in the industrial zone of Caivano. The brand also collaborates with a number of external workshops in Puglia, and the fabrics it uses are sourced from Biella, with approximately 90% supplied exclusively by Marco Pescarolo.
Returning to Marco Pescarolo’s Spring-Summer 2027 collection, the wardrobe revolves around the concept of “relaxed wear.” The fits are loose, the silhouettes are airy, and the fluid fabrics move naturally with the body. The brand’s signature pieces- such as zip jackets and elastic-waist pants- evolve alongside new designs tailored to a dynamic lifestyle: lightweight tops, travel-friendly pieces, and wide-leg pants. The colour palette reflects this vision: earth tones evoke desert and safari vibes, while yellow is paired with whites and ivories for a fresh and sophisticated effect. Deeper shades, such as petrol and grey, alternate with warm browns and cream tones, while blue intertwines with denim, the star of modern and versatile outfits. The fabrics are luxurious, ranging from linen to summer cashmere and linen-wool blends.
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