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JLR Q1 sales fall 9.2% amid supply disruptions and model transition



<p>Volumes were hit by a supplier fire, Middle East disruptions, and the phase-out of older Jaguar models.</p>
<p>“/><figcaption class= Volumes were hit by a supplier fire, Middle East disruptions, and the phase-out of older Jaguar models.

Jaguar Land Rover (JLR) on Thursday reported a 9.2 per cent decline in wholesale sales for the first quarter of FY27, with volumes affected by temporary supply disruptions, geopolitical challenges and the planned phase-out of outgoing Jaguar models ahead of the launch of Jaguar Type 01.

Wholesale volumes for the April-June quarter stood at 79,300 units, down 9.2 per cent year-on-year and 16.8 per cent sequentially from Q4 FY26.

Retail sales, including the Chery Jaguar Land Rover China joint venture, fell 15.3 per cent year-on-year to 80,000 units and were down 13.8 per cent compared with the previous quarter.

JLR said volumes were impacted by a fire at a major component supplier at the start of the quarter, market disruption linked to the conflict in the Middle East, and the planned wind-down of existing Jaguar models before the launch of Jaguar Type 01.

The company said the strong mix of Range Rover, Range Rover Sport and Defender models continued during the quarter, with the three brands accounting for 80.8 per cent of total wholesale volumes, up from 77.2 per cent in the same period last year.

Regionally, wholesale volumes increased 4.5 per cent in the Middle East and North Africa (MENA) region and remained flat in North America. However, they declined 5.9 per cent in the UK, 12.1 per cent in Europe, 20.1 per cent in Overseas markets and 26.2 per cent in China.

Retail sales were lower across all markets, with declines of 1.8 per cent in the UK, 11.4 per cent in Europe, 13.1 per cent in North America, 18.7 per cent in Overseas markets, 23.9 per cent in China and 41.5 per cent in the MENA region.

  • Published On Jul 2, 2026 at 07:02 PM IST

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